The M7 Security Program is born from the citizenship. It is the result of a close collaboration between the participating territories: the local administration, the local police and its citizens.

Version V2, published in 2014, obtained an outstanding Mention of Honor in the “11ème Congrès Mondial de Metropolis”.

The M7 Citizen Security Project received the Social Innovation Award at the VI National Congress of Innovation and Public Services 2016 in Madrid.

Networking

The fundamental principle of the application is the Network Cooperation. EINSMER leads the implementation, maintenance and continuous improvement of the app, as well as R+D+i, but always from the pooling with all the territories that form the Cooperation Network. This principle is based on the process of European construction, hence the name: Europe in your life, which includes:

Respect to the characteristics and necessity of each territory.

Free adhesion and union for own benefit and collective interest.

Implementation of interterritorial solidarity mechanisms.

Sense of security

The purpose of this communication is to explain that all citizens, in their different social roles, have the opportunity to cooperate in NETWORK. Security is  everybody‘s business.

Social Entities, businesses, public places, schools, are points of communication of this willingness to cooperate in NETWORK. Posters try to harmonize the interterritorial “brand image”. And it fulfills different functions according to the objective it pursues: to inform a specific group, to act as a dissuasive identifier, …

Another very important aspect is the perception that citizens have of not needing a different APP in each territory. Your local APP changes the fundamental content -its utilities- depending on where you are.

The local identity is unique, typical of each city. The heart, which represents the engine of efficiency, of the necessary cooperation.  

M7 Group

Each participating territory is integrated into the working group called M7, in which there are two levels of participation:

  • Commands comission: meets periodically to coordinate inter-territorial actions and actively participate in improvement processes.
  • Technical comission: integrates with our engineering team to evolve the app to the needs of each territory.

Interterritorial cooperation makes it possible to optimize particular resources and increase the impact of communication using the same resources, and thus to propose procedures for participation and interterritorial solidarity.

Model of participation by dues

Each territory contributes resources according to its capacity and particularity. The objective is to establish an interterritorial solidarity mechanism, because the purpose is not to serve administrations as end users, but to citizens.

In addition, what is generated in this environment for one, is always available to others, since in this way continuous improvement generates new products and services with high added value that do not increase the cost of administration or end users.

EINSMER renounces any objective principle of standard marketing of the application, but does not renounce to have the necessary resources to achieve, with the maximum economic solvency, to maintain the leadership in the implementation of this interface between local administration and the citizen.

Development engine

From the first designs, we contemplate responding to natural sectors for EINSMER: tourism, pedagogy and dynamization of the proximity trade. The heart of the application has the capacity to evolve towards specific needs of strategic sectors. It is a channel with bidirectional information in multi-platform and multi-language.

This application is born with the desire that it does not have to be used with assiduity, it is desirable that no misfortune happens, however, this principle plays against the efficiency of the application since it is passed to “no use” or “no remember” that can play a bad time in times of need. For this reason, users of the application have more utilities, such as alerts related to commercial activity, reminders about local events, etc.

Having to open the Security APP to book a show is not nonsense: it reminds us that it is there, and even hides the sending of an emergency message in a critical situation. No one has to know that we are about to send a security emergency.”

Hotel front desk manager

“I work as a concierge and the truth is that it is useful, since if I have an emergency I can contact with you through my mobile device. “

User

“I would like to integrate the security application into the software that we use for pharmacy management, nothing seems more discreet to me!”

Prescriber of pharmaceutical products

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